
East Asia
A country that seems to reinvent itself everywhere you look.
This is China
Old traditions, fast-moving cities and hushed landscapes exist side by side in a country that seems to reinvent itself everywhere you look.
China is not a destination you sum up in a single breath. It is an imperial capital with hutongs where the washing still hangs out to dry, a western plateau where the air is thin and the horizon endless, and a coastline packed with cities that seem to grow a new skyline every year. Anyone who takes home just one image of it has missed the point.
We do not build a trip that tries to 'do all of China'. Together with you, we choose which layer you want to see: the old inland regions, the mountain villages of the southwest, the pace of the coastal metropolises, and build a tailored route around that choice, without fixed programmes and without the rush that would do the country no justice.
What we call 'Asia' is just an ordinary Tuesday here.
China is not one country to visit. It is dozens of them, side by side.
The regions
China cannot be captured in a single route. These places show just how varied the country is within its own borders. You choose a few, not all of them.

Behind the broad avenues and the Forbidden City lies another Beijing: narrow hutong alleys where neighbours still play chess on the street and the smell of jianbing drifts through the lane each morning. It is the city where imperial history and daily life meet at eye level.

Xi'an was once the eastern end of the Silk Road, and you can still feel it in the Muslim Quarter, where Hui Chinese food stalls stay open late into the evening. Further west, towards Gansu, the landscape opens into the dry corridor that caravans once travelled for centuries.

Chengdu moves more slowly than other big cities: teahouses full of mahjong players, streets that smell of Sichuan pepper. To the west, the mountains climb towards the Tibetan borderlands, where the inland plains give way to monasteries at high altitude.

Thousands of limestone peaks line the Li River, fishermen still pole out on bamboo rafts in the early morning, and rice terraces climb the slopes behind them. Southern China looks almost unreal here, which is exactly why it is too often reduced to a single postcard image.

Yunnan borders Myanmar, Laos and Tibet, and you can taste it: at the market in Shaxi, Bai language mixes with Mandarin, and in Dali an old city wall looks out over Erhai Lake. This is the China where ethnic diversity is far more visible than in the big eastern cities.

In the hills of Fujian stand round and square tulou, earthen communal dwellings where hundreds of people once lived under a single roof. The coastal towns nearby, such as Xiamen, show how colonial trade and Chinese port culture blended here for centuries.

The Bund at night, with the neon wall of Pudong glowing across the water, is the China most people already know. An hour away lie water towns such as Zhujiajiao, with canals and stone bridges that show what the delta looked like before the skyscrapers arrived.

Cuisine
What passes for 'Chinese food' in the West is usually a fragment of Cantonese cuisine. China itself recognises eight great culinary traditions: from the fiery oil and Sichuan pepper of Chengdu to the sweet and sour northern cooking of Shandong, and the subtle, ingredient-led style of Huaiyang around the Yangtze delta.
A local guide who takes you to a morning market in Kunming or a noodle kitchen in Xi'an shows you more of the country than a temple visit ever could. Food here is a way of reading regional identity, and we deliberately build in room for it, without turning the trip into a culinary sprint.


Between an alley at sunrise and a skyline at midnight lies the same country.
What you can do here
These are not day trips we string together. They are the kinds of experiences from which we build, together with you, a route that matches your own tempo.

China's rail network links cities hundreds of kilometres apart in a few hours. A route that uses the train instead of avoiding it shows a different China from one seen only by air.

From the pu-erh tea that matures in Yunnan to the oolong traditions of Fujian, an afternoon in a teahouse here is no tourist performance but a daily habit you are welcome to join.

In cities such as Chengdu and Beijing, parks fill at sunrise with tai chi, calligraphy written in water on stone, and older residents who have their fixed spot. Standing among them shows a different rhythm from the one the city keeps during the day.

A cooking lesson with a family in Chengdu or Yangshuo is rarely about a recipe alone. It is an introduction to how a household here eats, shops and welcomes guests.

In western Sichuan, the land climbs gradually towards Tibetan territory: monasteries, yak pastures and air that changes with the altitude. Not an Everest base camp, but an honest introduction to height and space.
Whatever you choose here, it becomes your route. Not ours.
Verder kijken dan de highlights
Scale is not a detail China is larger than the whole of Western Europe. A trip that tries to combine Beijing, Xi'an, Guilin, Yunnan and Shanghai in two weeks turns into a string of airports. We would rather explore two or three regions properly than skim five.
The pace of change A city we recommended five years ago can look completely different now. China builds and rebuilds faster than most countries. Our local experts check on the ground what still holds true, not just what once did.
Language is a real obstacle, not a romantic detail Outside the main tourist spots, English is limited, and many Western apps don't work the way they do at home. We prepare you for that instead of glossing over it, so it never becomes a surprise on the road.
One region can be enough You don't need to cross three time zones within the country to come away with a complete feel for China. Sometimes Sichuan alone says more than a sprint through five cities.

An early market in Yunnan, before the first morning light reaches the steaming noodle stalls.
Wanneer reis je?
A country of this scale has no single season. While the north sits under a hard frost in January, the south stays mild and dry at the same time. The months below cover the country as a whole; for a specific region, we look at it with you in detail.
Goed om te weten
A few things that make travelling through China genuinely different from an average city break.
Or perhaps this
Still weighing it up? That is no problem at all. The right country often only becomes clear once the conversation starts.

A world where centuries-old tradition and radical modernity sit effortlessly side by side.

A city that keeps rewriting itself, though the old creek and its souks still hold on to the pace of life before the skyscrapers.

The most understated of the emirates, where culture and heritage matter more than height or gloss.

The next step
Tell us which layer of the country speaks to you: the old inner cities, the mountains of the southwest, the pace of the coast. We build a route around it that matches your own tempo. No fixed programme, just a conversation to start with.